About Us

Optim's mission is to tell your story. Telling a good story starts with being a great listener. Once we are crystal clear about what you want to say, we build your roadmap and craft the set of deliverables that will take your organization's communications to the next level. 

Built on more than fifteen years of professional storytelling experience, Optim offers clients strategic counsel, creative solutions and engaging narratives that inspire audiences to act.

Everyone has a story. But many people need help finding the best way to tell it. Let Optim accelerate your path to creative, clear and compelling communications.

Award-winning storyteller Joanna Rosenthal is the founder of Optim Communications LLC.  Her areas of expertise include media relations, advocacy campaigns and data-driven strategies to raise awareness across diverse audiences. She has led public relations and development initiatives for nonprofits and public policy organizations throughout the United States. 

Joanna began her career as a television news journalist at CNN where she worked while completing her undergraduate degree at the University of Miami. She covered major stories including the Florida presidential election recount of 2000 and the 9/11 hijackers’ path through South Florida. 

She later worked as a reporter for local broadcast affiliates in Richmond, Atlanta, and Indianapolis. Her reporting earned Emmy and Edward R. Murrow awards, as well as numerous honors from state broadcasting associations. 

Joanna is based in New Jersey where her work centers around education, equity and public policy. She also has a background in patient advocacy and disease awareness. Let's talk!