About Us

Optim's mission is to develop memorable narratives and execute smart engagement strategies that make you stand out in a crowded marketplace.  We bring a fresh perspective as we dig in to understand your organization and its key differentiators. Then, we chart a detailed road map to share your story with the world.

Built on more than two decades of professional storytelling experience, Optim offers clients strategic counsel and creative solutions that leave a lasting impression.

Joanna Rosenthal is the founder of Optim Communications LLC.  Her expertise centers around data-driven strategies to raise awareness across diverse audiences. She has led communications initiatives for organizations that are leaders in their fields. Her sector expertise includes education, philanthropy, public policy, disease awareness and patient advocacy.

Joanna began her career as a television news journalist at CNN where she covered national stories including the presidential election recount of 2000 and the 9/11 hijackers’ path leading up to the terrorist attacks. 

She later worked as a reporter for ABC and CBS broadcast affiliates in Richmond, Atlanta and Indianapolis. Her reporting earned Emmy and Edward R. Murrow awards, as well as numerous honors from state broadcasting associations.